Built by a Coach Who Codes
We understand the martial arts industry because we live it. Our founder is a full-time boxing coach and full-stack developer who saw an opportunity to solve retention with technology.
The Problem We Saw
After years of coaching boxers at Lyfe Boxing in Great Neck, NY, Robert saw the same pattern repeat: students would join excited, train hard for a few weeks, then gradually fade away.
The problem wasn't the training. The coaches were excellent. The facilities were top-notch. The issue was consistency.
Students needed something to keep them engaged between sessions. They needed accountability, progress tracking, and a community to keep them committed. Generic fitness apps didn't understand martial arts culture. CRM systems were built for corporate sales teams, not boxing gyms.
So we built the platform we wished existed.
Robert Yarborough
Founder & CEO
"I've spent my career at the intersection of coaching and code. Every line we write solves a real problem I've seen in the gym."
Why We're Different
We're not a software agency trying to understand martial arts. We're martial arts experts who happen to build software.
We Train
Robert coaches private boxing clients and teaches at Lyfe Boxing. We understand the psychology of student retention because we live it daily.
We Build
10+ years of full-stack development experience. React Native, Next.js, Node.js - we use the same modern tech stack as companies like Airbnb and Netflix.
We Ship
We don't do 6-month timelines. Our tech stack is optimized for speed. Most studios launch their MVP in 3-4 weeks and iterate from there.
Our Development Process
Fast, iterative, and focused on what actually drives retention
Discovery & Strategy
- ✓Understand your studio's unique needs
- ✓Identify retention challenges
- ✓Define core features for MVP
Build MVP
- ✓Core mobile app functionality
- ✓Admin dashboard essentials
- ✓Daily demos & feedback loops
Beta Launch
- ✓Deploy to 10-20 beta users
- ✓Collect real usage data
- ✓Rapid bug fixes & adjustments
Scale & Iterate
- ✓Full studio rollout
- ✓Feature additions based on data
- ✓Continuous optimization
Total time to launch: 3-4 weeks from kickoff to beta users
Our Values
The principles that guide every line of code we write
Ship Fast, Iterate Faster
Perfect is the enemy of done. We launch MVPs quickly and improve based on real user feedback.
Retention Over Features
Every feature is evaluated by one metric: does it increase retention? If not, we don't build it.
Partnership, Not Vendors
Your success is our success. We're invested in your studio's growth, not just delivering code.
Built by Coaches
We understand martial arts culture because we live it. Every decision is informed by real coaching experience.
Let's Build Something Great Together
If you're a martial arts studio owner tired of watching students quit, let's talk about how technology can help.